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Information Marketing By Jennifer Rowley
Get Free Ebook Information Marketing By Jennifer Rowley
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- Sales Rank: #5152164 in Books
- Published on: 2006-07-28
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .63" w x 6.14" l, 1.15 pounds
- Binding: Hardcover
- 244 pages
Review
'The second edition would be valuable as a text as well as a refresher and motivator for the busy professional. For those who have already benefited from the first edition, this new edition would be an essential update. It should be of interest to everyone interested in connecting people with information.' The Australian Library Journal May 2007 'Rowley provides a comprehensive marketing approach for the information sector that will be a welcome addition to any library manager's bookshelf... This title will be an important resource for information professionals and students in library, marketing. business and information management, and more widely for library or infomation service managers in all sectors. It is certainly worth a complete read before planning a marketing campaign.' Library Hi Tech, Vol26, No 2, 2008
About the Author
Dr Jennifer Rowley Professor of Information and Communications at Manchester Metropolitan University, UK
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